Mission Statement

Bullwrinkle is a leading authority on pet gear, delivering independent reviews of the latest pet products and related services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from quality pet products you can trust.

Editorial Principles


  • Bullwrinkle.com is committed to world-class, original pet gear and product reviews and journalism.
  • We develop our pet reviews and content through testing, research, interviews, along with animal product and pet wellness industry experience.
  • Pet gear reviews are based on information and test results, according to strict criteria that remain consistent across all like products, styles, and brands.
  • Bullwrinkle's testing methodologies are designed to deliver accurate, repeatable, objective results.
  • We constantly work to discover new product tests and refine old ones.


  • Bullwrinkle.com works with vendors to create honest and objective editorial pet product reviews and product coverage.
  • We will sign and honor embargoes to provide timely and accurate information to our readers.
  • An embargo defines the timing of pet product coverage, not its scope, nature, or editorial perspective.
  • During the review process, we give vendors the opportunity to address concerns as we discover them.
  • Evaluation pet gear and animal care products (including attachments, apparatuses, and accessories) provided for testing shall not be distributed beyond the Bullwrinkle offices. If a vendor wants their pet gear or animal care products returned, it will be returned within 90 days.
  • Pet products loaned to Bullwrinkle.com for situational application testing, animal training use, and/or evaluation remain the property of the vendor and are returned within 90 days (or earlier at the request of the vendor).


The Bullwrinkle team actively reviews pet gear, animal care products, and pet training materials. We love and have pets! Our team has been actively training K9s, cats, and other small animals for years. We use our decades of experience in the pet industry to help review useful pet gear and provide training tips. Our goals are to help you find useful pet products and keep your critter behaving well. Bullwrinkle editors select and review products objectively and independently. We may earn affiliate commissions from buying links, which help support our testing. You can learn more about this from our affiliate policy, terms of service, and privacy policy.

PRODUCT DISCLAIMER: We make great efforts to maintain reliable information on all products presented. However, the product information listed on company site is provided without warranty. Users should always check the manufacture's official website for warranties, user manuals, terms (if any), and product details. The product offers that appear on the website are from respective industry companies, suppliers, and stores from which our company receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). This site does not include all products or all available product offers.